
For their latest project, artists Iain Forsyth and Jane Pollard
attempt to instigate cultural evolution through the exchange of
influential ideas. They do this by inviting participants to exchange
an object that has in some way changed their life in return for
an object that has changed someone else's life. The proposition
promotes the perpetuation of influential ideas, inviting participants
to actively seed the evolution of those around them and to be hosts
to the influences of others.
Forsyth and Pollard installed the first physical
manifestation of The Exchange at Walton's New School of Music during
April 2005. The second exchange takes place June to July 2005 at
Context Galleries, Derry. The project, titled Change My
Life, forms part of the exibition Rhythm-A-Ning
curated by Declan Sheehan. Find out more about the Dublin
Exchange here and the Derry exchange
here

Thousands of Change My Life leaflets have been
distributed in and around Dublin city centre and Derry city centre.
In the leaflet the artists invite everyone to participate in The
Exchange. They ask that first you select something to donate to
the exchange. This can be anything that has had a positive influence
on the way you think or something that has affected the person you
are and has, in some way, changed your life. It might be, for example,
a book, a CD, a film, a musical score or a poem.

You are then asked to use one of the leaflets provided
to write a little about what the object is and how it has influenced
you. This is an opportunity to participate in educating and influencing
another person - a chance to perpetuate a good idea. Next you attach
the message to your object and donate it to The Exchange. Finally
you select an object donated by someone else to take away with you
and record these items on The Inventory.
The artists propose that as each item exchanged
is loaded with significance it can act as a host for a self replicating
pattern of information, infecting its new owner with a spark of
its original meaning and potential.
There are no absolute rules about how The Exchange
works. It is an experiment, and as such will be whatever the participants
collectively make it. Find out more about how The Exchange works
here.

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